Consumer preference for fish safety inspection in Bangladesh

Consumers are entitled to eat safe food, so authorities should ensure that this right is preserved by enacting regulations and ensuring compliance through enforcement activities. Safety inspection key the system. Therefore, paper presents an analysis of consumer responses a regulatory scheme for seafood. The consist national local authority subsequent follow up activities all wild farmed fish in product formats safe. We collected primary data from two major cities Bangladesh, Dhaka Chittagong. were analysed using conditional generic multinomial logit models identify different utility ratios. find consumers expect safety control information at low mental cost or effort. They value highly their affective reaction, whereas lacking cognitive response. individual parameter estimates show consumers' preferences both significantly positive. most likely reject frozen be willing pay less it. Wild-caught creates without any food inspection, but not case farmed, fish. lack authorised decreases utility, suggesting positive market potential, particularly with certification.